The digital world has become excessively noisy. Every day, the average consumer is blasted with content from brands, because it has grown that easy to do so. Create some information collateral, choose a target audience, buy access to this audience at a nominal budget, plus click publish and voila! You’re in the faces of thousands […]

Facebook took this world by storm back in 2004 when it transformed the way we looked at social networking. Facebook is the world’s largest social media platform that has opened innumerable unheard-of avenues in the field of business & communication. With numbers of remarkable business-oriented tools & features, today Facebook has grown one of the […]

For a social media campaign to be useful, you need to combine varied strategies to enhance audience engagement with your brand. It's not simply a "one size fits all" procedure in society. Every channel is complex & every audience is unique, and your strategy requires reflection. Many brands have failed among their social media campaigns […]